A microsite to showcase Diesel’s new spring/summer 2012 collection of eyewear (or”sunglasses”). To fit with Diesel’s new more feminine high quality brand values we gave the site a very elegant and contemporary feel while still keep it as minimal and easy to browse as possible. All the glasses for each gender as visible on one page, in all colour variations, to allow you to browse them all as if they were laid out in a store in front of you.
Y.CO are a SUPER (yes, uppercase super) yachting company. They wanted a new site that challenges the current perception of yachting companies, their competition sell themselves on the size of their yachts, how much they cost and how many they can offer you – It’s all product and no soul. It might sound clichéd but Y.CO really are passionate about yachting, so we decided to focus on the experience of yachting and the adventures Y.CO can make real. Y.CO sell holidays to you, your family and friends, not yachts.
The site is full of jaw dropping stories from customers and crew and the yachts themselves are presented with individual character. To reflect the quality and service we’ve wrapped this all up in a pretty cutting edge tech build to give these very elite customers an extremely rich and fluid experience full of some amazing full-screen photography.
We created the brand and website for Dave, who prints T-shirts. A lovely fella.
