Diesel asked us to promote their new range of sunglasses, so we put them on some dogs and filmed them. We had our reasons though – there are 4 hero styles in the new range, each is designed for a different type of lifestyle, we thought it would be a bit cheesy to show these lifestyles with humans, so … dogs then. This project is part of our work to help shift Diesel’s brand to be more female orientated and a higher quality experience, so with this in mind the video was shot with all the production values of a high end fashion shoot, including a sweet Phantom camera shooting at speeds of up to 2,000 fps for maximum water droplet and fur flowing action.
So our stars didn’t have to stand around on set for too long (they told us the Doberman would savage us if we laughed at it, his sister is an attack dog), we used stunt dogs to set-up the lights, they were my favourite dogs.
The old “never work with kids or animals” thing seemed to be a bit of a myth, when working with human actors there’s a lot more explaining and directing and sobbing between takes – with dogs it’s all about the frankfurters.