A few years ago, me and 2 other dudes (Martin Rose and Tom Hartshorn) had an idea that went a bit like this: “Hey, let’s run Back to the Future live on Twitter”.
It’s 2 years later and we’ve done it –
We registered 50 separate twitter accounts for all the characters (and some of the objects) in the film, and starting on October 25th at 7.45am (the exact time and date the film starts), they all started telling the story of the film in real time. It takes 6 days for the whole story to play out.
Here’s a few choice tweets:


We took it all a bit further with things like setting up foursquare locations and having characters check in…

…and giving Lorraine an obsession with instagram selfies and hashtags:

#love #calvin #kiss #brother #vodka #selfie #parking #18 #enchantmentunderthesea #parked #nervous #square”

We even gave Biff a account:

One of the many reason we did this (most of them were around the theme of Back to the Future being awesome) was to raise awareness and encourage donations to The Michael J. Fox Foundation for Parkinson’s Research. They’re trying to speed up the time it takes to get newly developed drugs to market by concentrating on one specific part of the process and helping to provide support and access to research when and where it’s needed.
So, how did we do it? Well, Tom had already done a very similar project a few years back running Home Alone on twitter over Christmas, so we had a rough idea, but working out the times all for the tweets was a massive task. There’s lots of times in the story you just have to hit, like the time the car first time travels, or the lighting strike on the clock tower, so we had those as starting points. The rest we worked out by events like the school day starting, or looking at the position of the sun and working that out for California at that time of year.
We then had to re-write the entire film in tweets, adding in any screen shots that looked like they could be Twitpics, links to YouTube videos for the soundtrack and just making the tweets sound like tweets with the odd #LOL, ;-), and the occasional #FML. We ended up with 1211 tweets, all hand written and all cross references each other with @replies.
We gave each account it’s own biography, background image, profile image and cover image.
We then entered the whole lot into a social media management system that was logged in to all the accounts and set each tweet to send at the desired time.
The system only went wrong once when I noticed we’d entered in all the dates a day out of sync when Marty wakes up on the first day before he goes to meet doc in the car park in 1985. I fixed this by using a technique of utter blind panic, and switching to manually tweeting all accounts for a couple of hours in the early hours of Saturday morning – I managed to get far enough ahead in the end to re-arrange and re-import the rest of the tweets. I felt a bit like this moment:


It all went down very well with Gizmodo calling us Brilliant Wackos.
Questlove Jenkins become a bit of a super fan tweeting about the project and then re-tweeting some of the characters:


OK Go liked it as well, which was nice:


And I was interviewed on *THE* Back to the Future Pod-cast, the Flux Capaci-Cast.
Even though it’s all played out now, you can still witness it in all it’s glory here:

By the way, if you’re looking for a place to stay in the UK with a large group, please try this site.

The Flickometer is a tool we made for Orange BAFTA that shows you at a glance what the internet (ie: Twitter) is saying about anything related to this year’s BAFTA nominated films, and how much buzz is surrounding each one, in real time. You can filter the results by just films, actors, directors, or star your own favourite topics and compare their results. You can even look at results from the past to see how the buzz has changed.

Yey! We made a thing! Well, when I say ‘we’ I mean Poke, and when I say Poke I mean ‘mainly Zolty and Mattias‘, but we helped out, we even screwed the thing to the wall. Anyway, it’s a lovely device that hangs on the wall of the baker’s kitchen across the road from Poke, when something fresh comes out of the oven they just turn a dial to select what kind of fresh thing it it, press a button, and hey presto a tweet is sent out to hungry new media professionals int he Shoreditch area. It’s all made possible with the lovely Arduino.

We tried to keep it under wraps a bit but it kinda slipped out into the twitter land and news spread like hot cakes (pun very much intended), so we rushed together this promo video in about 2 hours. What’s super sweet is somebody over at Hidden Chemistry has already extended the idea with a bit of a hack – nice!

We’ve had great support from the people over at the Albion (our first test subject) who are chuffed to bits with thier new toy. It’s not many swanky, brand new, Conran designed cafes that let a bunch of geeks screw something weird onto one of their shiny tiled walls.

Get the full skinny at

Here’s some pics of the thing being installed.