Lionsgate Entertainment World: Environmental Media

Lionsgate Entertainment World in Zhuia, China, is a very high tech theme park. It’s brand and general experience is futuristic with a very modern architectural look. To help bring this to life Framestore created screen installations all around the park, this floor to ceiling screen media wrapped pillars, curved media walls, and the centerpiece to the park; a chandelier of huge curved LED walls.

All of these screens play bespoke, high resolution, high frame-rate animated sequences based on the 6 film IPs in the park which Gavin wrote and directed.

Read more here.

Gods of Egypt: Battle for Eternity

The world’s first purpose built VR roller coaster. Directed by Gavin and based in Lionsgate Entertainment World in Zhuhai, China. Working alongside Thinkwell Group.

This roller coaster ride takes in the whole movie, including sneaking through the city and night to break into the vault, weaving past giant fire breathing cobras in underground tunnels and blasting the evil god Set into a giant spire that explodes to bring light back to the land… it’s all in there.

As we were building this roller coaster from scratch to be a VR experience we chose to have a powered vehicle that we could control to mimic the movement in the VR visuals. This enabled us to traverse the whole track twice giving a very different feel on each lap without the guests realizing, and fitting a what seems like a huge rides into a relatively small space.

Read more here.

The Twilight Saga: Bella’s Journey

The Twilight Saga: Bella’s Journey is a dark ride that (as the name suggests) attempts to tell the take in the entire story of the Twilight Saga franchise. The ride is in Lionsgate Entertainment World, in Zhuhai, China. All of the ride’s visual and audio media was directed by Gavin, alongside the creative team at Thinkwell group.

Featuring animatronics, rich scenic design and perspective warped media screens, guests take on the role of Bella Swan, and experience her emotional journey throughout the Twilight Saga. From falling in love to a huge vampire vampire and tumbling down an icy mountain.

The team at Framestore built digital doubles of the movie characters and used a blend of hand animation and motion capture to bring them to life. We commissioned a full cinematic score for the ride which was performed by a one hundred piece orchestra, and we also directed all of the sound design and voice over performance.

Read more here.

Harry Potter Tour Preview


 

Well aren’t we the lucky ones? We managed to find ourselves invited to a personal preview tour of the Harry Potter exhibit at the Warner Bros. Studio Tour, London, about a month before it opens to the public. Our excellent tour guide was Craig Hanna, Chief Creative Officer of Thinkwell, the amazing guys and gals behind the attraction (also home to our pal Dave). They’re in soft open mode at the moment, which means they’re running the whole thing for preview guests to help test everything and make sure nobody dies before the real audiences turn up.

 

 

The experience isn’t quite what you’d expect judging by how the Harry Potter world has been re-created over the pond in Orlando. Here it’s a slightly more mature approach, and rather than telling the story as if all the magic is real, they are telling you the real story of how the films are made. So rather than entering the real Hogwarts, you explore the actual Hogwarts film sets and the rest of the Harry Potter world.

 

 

The place is full of genuinely amazing props and sets, the likes of which you really don’t see so much in films now-a-days. Anybody with a just a passing interest of the craft of film making would be wide eyed at the good old forced perspective corridors, extremely detailed machines and literally piles of animatronic monsters.

 

 

The big thing that makes this place special though is the stories of how these people, and especially the kids, have grown up and pretty much lived at the studio for over 10 years making the films – you get a real feel for the passion and pride that goes into the production coming out of such a close knit (and rather large) film making family.

 

 

The whole thing is just huge, we can’t mention it all here, but the highlights have to be the Grand Hall in all it’s glory, the stunningly huge Hogwarts model used in all the films, and of course the Butter Beer, which is not of this world, but we’re very glad it’s paying us a visit. Go book yourself some tickets.

 


 

One really nice touch is in the very last room of the tour. The room is stuffed from floor to ceiling of wand boxes. Every box carries the name of every single person that worked on the 8 films. There’s no order, no heirachy, they’re all smashed together in one big family. There’s a guy in there with a memory like Rainman who can point out any name you wish… with his wand.

 

 

… and Thanks again to Craig from Thinkwell for the tour. What a dude.

 

More photos here.