experiential

Friends of ours, Immersive Cult (an immersive/experiential/theatrical company), asked us to help come up with some concepts for a Voodoo themed event in a very exclusive London venue for Halloween. We had free reign to change every room in the venue, so we drew up a master concept that transformed the swanky club into a mix of a decaying New Orleans Voodoo underground, with a bit of a hot and steamy backstreet Blues bar.

 

The night had a cast of characters roaming the floor, which were part of an unfolding story. As the night drew on, Marie Laveau (The Voodoo Queen) summoned the Voodoo priest Baron Samedi from his grave. He slowly possessed the night dwellers, and led them all into a voodoo dance frenzy.

 

We laid all of this out into a presentation along with sketches and mood boards, and then (due to other commitments) left it in Immersive Cult’s hands to bring to life. What we experienced when we finally arrived on Halloween was amazing. They utterly surpassed any expectations. The set was spot on. The performers were eerily authentic. The story was effortlessly weaved into the night… and on top of that, everyone seemed to have a blast.

 

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Immersive Cult is led by two brilliant dudes we met on a few Secret Cinema projects – Francesco Pastori and Garrett Moore. These guys know their stuff, please throw all of your immersive project briefs in their general direction, you won’t be disappointed.

 

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Our first project at Framestore – A virtual reality experience with Dynamo and the new Fiat 500X.

 
Above is a short teaser of what you see inside the experience, to see the real thing you’ll need to see it in an Oculus Rift at one of the many car shows or dealerships it’s being demonstrated in across 19 regions of Europe. Or just download the Google Cardboard version here.

 
The full Oculus Rift experience includes maybe the world’s first illusion in VR, as well as 4D seat rumbling effects. I can’t tell you what the actual trick is, that would spoil it the magic, but we worked with Dynamo to make sure he was happy with the trick we designed.

 
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Dynamo was shot as live action, but everything else is computer generated imagery, including a completely photo real car. Creating the CG for this was a monstrous task. To work in VR, we had to make 2 videos (one for each eye), each at extremely high resolution (4K) and running at 60fps. To render this we used Framestore’s render farm at full capacity, each frame of footage taking 90% of the processing power as Gravity did. Rending it on a single computer would take 184 years.

 
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