For Future Cinema’s beautiful production of Casablanca we created the ‘French Protectorate of Morocco’ – as usual, the heroic Stephen Emslie was on development duties.
The site allowed people who had bought tickets for the show to book their table at Rick’s Americain, the best Bar in Casablanca.
Once they’ve booked their table, we generated a new European identity for them. They were assigned one of 6 nationalities, along with a new name from that country. This is all on a ID card they printed out, attach a photo, and brought it along to the show.
Future Cinema events are normally slightly more casual than Secret Cinema (although put together by the same people), so we deliberately made this a very simple system compared to the more richer online experiences we do for Secret Cinema. This seemed to really pay off, everybody went to town with their IDs.