Us chaps at Poke have launched the third augmented reality game for Rubberduckzilla. This time we partnered with The Sun, and what jolly fine people they were to work with too (cheers Mike!). The AR marker was printed in a double page spread all about Rubberduckzilla. Punters the bought The Sun simply had to visit www.rubberduckzilla.com hold the paper up to their webcam and all hell broke lose. You can also play News Splash by printing out the AR marker from the site. Here’s a quick video I shot to demonstrate what happens for those poor people that don’t have a webcam.

If you are are lucky enough to be a posh person with a webcam, then you can play the game below in it’s snazzy embeddable format.

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